The placemakers

Making Spaces Living Places

The Placemakers reunites different companies and brands,
committed to studying emerging needs to anticipate future.

The Placemakers

The Placemakers reunites different companies and brands, committed to studying emerging needs to anticipate future trends, manufacturing outdoors and indoors furniture to create spaces dedicated to the people, which stimulate sociability, interpersonal connection and well being, both in urban and private contexts.

The Placemakers

The Art of Making a Place

“The street is the river of life, the place where
we come together, the pathway to the center.”

William “Holly” Whyte

Creating spaces for the homo urbanus

With over 50% of the world’s population urbanized for the first time in history, we are entering the new era, where urban spaces will turn into the imperative areas of social, cultural and economic value. They will play a key role in keeping people connected, healthy and happy.

Collaborating with the best / Bringing together the best in class

THE PLACEMAKERS is actively collaborating with urban architects, engineers, smart city municipalities, universities, opinion makers and trend setters, involved in rethinking and redesigning the role of urban spaces. We look for partners who already think in terms of place-making, those who see themselves as curators; shaping the atmosphere, experience and identity of an area rather than just planning functional urban spaces.

Becoming
an innovation hub

The group shares its ample know-how, the latest manufacturing technologies and years of evidence-based research, offering its clients and partners a innovation hub for experimenting the new generation of urban and smart city solutions that would sparkle a creation of the truly lived places. We see each project as a part of larger ecosystem built around people’s emerging expectations, social trends and technological innovation.

Designing with
citizen-first mentality

The main focus when developing the outdoor spaces and cities of the future should be citizens and their wellbeing. It’s not just about implementing new services, promoting better urban design or increasing greater usability of existing technologies.
It’s about enhancing interactions between people and creating just the right conditions for them to socialize, work, learn and play within a particular space.

“Vibrancy is people… it cannot be built or installed, but must be inspired and cultivated”

William “Holly” Whyte



Our companies:

Metalco has become the world’s leader in manufacturing solutions and products for the high-impact urban spaces and smart city projects, aimed at bringing immediate benefits to people who use them. The company has developed “systemic products” that can be combined together to offer almost unlimited number of customization solutions and fit different space layouts.

Bellitalia is an ambassador, innovator and manufacturer of concrete urban furniture and landscaping solutions. Its products are designed around the fundamental principles of timeless elegance, exceptional quality and innovation of materials.

Driven by an idea to create practical and elegant urban furniture for every neighborhood, CityDesign sees itself as a “street stylist”. Company’s goal is to democratize good design, enhance public spaces and eliminate industry’s complexity by becoming a one-stop shop for well-made, affordable urban furniture.

MyEquilibria is the only outdoor workout equipment manufacturer that brings together contemporary art, functional fitness and the community. It’s wide range of sculpture-like, outdoor fitness products is designed to help people exercise outdoors.

Outerra encourages you to live with an “out of the box” spirit. The Free Man who breaks the letter O, a perfect and closed circle of conventions, represents the soul of Outerra: it is the archetype of all our adventures, whether real life or imagined.

Infusing spaces
with a sense
of place & purpose

THE PLACEMAKERS’ mission is simple: start with a beautiful public space and transform it into a living place that brings immediate and tangible benefits to communities, municipalities and people who use it.

Blurring the line
between public
and private spaces.

When designed correctly public place holds a power to create that intimate connection with people who use it. We see outdoor spaces as potential urban “living rooms” designed to rest, recharge, connect with others, workout or play.

“A sense of place is built up, in the end, from many little things…Some so small people take them for granted, and yet the lack of them takes the flavor out of the city.”

Jane Jacob’s famous treatiseThe Death
and Life of Great American Cities